Business & Economy

Mitsubishi Philippines posts record monthly sales in May

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MANILA -- The Philippine unit of Japanese carmaker Mitsubishi posted its highest monthly sales on record last May as its Montero Sport became the top-selling model that month.

Mitsubishi Motors Philippines Corp (MMPC) sold 4,063 vehicles last month, up by over a tenth from April’s 3,658 units and over a third more than the 3,005 sold in May last year.

End-May’s sales of 17,737 vehicles were 25.6-percent higher than the 14,126 units in the same five-month period last year.

“Aside from the healthy financial condition and with the country’s progressing economy, the exciting promos and offers which make it more affordable for customers to purchase a brand new vehicle highly contributed in improving the sales of MMPC,” the company said.

MMPC’s sales growth during the first five months was at almost the same pace as the 23.3-percent increase in combined sales of car companies belonging to the Chamber of Automotive Manufacturers of the Philippines Inc (Campi) and the Truck Manufacturers Association (TMA).

Campi and TMA members sold a total of 72,988 at end-May.

MMPC’s sales so far were the second highest after Toyota Motor Philippines Corp.

“We are truly ecstatic for achieving the highest monthly sales last May…With our constant growth and improvement on our performance, we at MMPC are very optimistic that we will be able to reach or even surpass our business targets for the year,” company president and chief executive Hikosaburo Shibata said in a statement.

This year, MMPC aims to sell about 40,000 vehicles and exceed its record sales of 36,533 posted in 1996—before the Asian financial crisis struck and slowed domestic auto sales. The company sold 34,915 units last year on the back of strong orders for the Mirage, which was launched last November.

Last month, 1,511 Montero Sport units were sold—the highest ever since the model was launched in 2008.

“The Montero Sport continuously draws interest not only in the SUV [sport utility vehicle] segment but also in other vehicle segments, because of its superb handling, features and best value for money,” MMPC said.

In the same month, 600 units of the Adventure model were sold, up 12 percent from April.

“The Adventure also remains to be among MMPC’s core and bestselling models that predominantly attract families as well as small and medium entrepreneurs with the need for a practical, reliable, and very low running cost vehicle,” the company said.

The pickup model Strada saw sales rise to 404 in May or 35-percent more than April. As for the Pajero, which will have a limited edition model in commemoration of its 30th anniversary, sales zoomed up 136.6 percent from April. Sales of the Lancer EX sedan grew 15.7 percent, while the Mirage hatchback—which recently bagged a “car of the year” award—saw sales inch up by 1 percent last month.

“Aside from keeping our models exciting through introducing upgrades and recently releasing limited edition to some of our bestselling models like the Montero Sport GTV, Strada GLX and Pajero, we will maintain the market’s enthusiasm on the Mitsubishi brand by bringing in more world-class models in the country… In addition to this, continuous improvement on dealership facilities and services were also being implemented to enhance more the customer experience of every valued client,” Shibata said.

MMPC sells the following models: Adventure, ASX, Fuzion, Lancer EX, L200, L300, Mirage, Montero Sport, Pajero, Strada, FUSO trucks and Rosa buses.

The Filipino Express

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